The project centers around crafting a distinctive visual identity for the Premium Austrian Vodka brand, complemented by a compelling brand message and voice. This encompasses bottle design, impactful marketing campaigns, and strategic brand promotion through festivals and music event sponsorships. The ultimate goal is to establish a remarkable and captivating brand that stands out in the fiercely competitive alcoholic beverage market, driving successful sales and consumer engagement.
The campaign kicked off with an enticing teaser, skillfully utilizing NLP (Neuro-Linguistic Programming) words to spark excitement and curiosity within the target group:
- Austrian Perfection: Our vodka's Austrian origin signifies reliability and top-tier craftsmanship, setting it apart as an exceptional producer.
- Indulge in Diamond Finesse: Immerse yourself in an exclusive and luxurious experience with every sip of our vodka.
- Embrace the Golden Night: Revel in the pleasures of a unique and unforgettable night, enhanced by our premium product.
- Keep your X on ice: Discover a creative and refreshing way to savor our vodka - served to perfection, ice-cold.
In the competitive world of alcoholic beverage marketing and advertising, we faced significant challenges due to constraints and high marketing and advertising costs. Our mission was to develop an effective strategy in order to successfully promote our client's brand.
To achieve our goal, we prioritized two key elements: crafting a distinctive bottle design and creating compelling campaigns that instantly captivate the target group, leaving a lasting impression in the minds of our audience.
It became evident that the unique and appealing design of the vodka bottle played a key role in the campaign. It represents customers' initial encounter with the brand, and it served as their first experience. Therefore, we ensured that the bottle's design exudes luxury, quality, and product exclusivity, making it irresistibly attractive and memorable.
The aim was to captivate and engage our audience, making them eager to explore the exquisite qualities of our premium Austrian vodka.
Our marketing strategies were all about making a bold impact! We collaborated with the HoReCa sector (hotels, restaurants, cafes) and made our presence known at popular festivals. To bring the party to life, we hit the cafes and discotheques with exciting promotions. To truly shine, we elevated our presence in music videos that resonated with our target audience.
In our campaigns, we unleashed a whirlwind of emotions and unforgettable experiences. Through captivating photos and videos, we transported everyone into a world of pure luxury, fun, and joy. To add a touch of stardom, we partnered with well-known music artists and proudly sponsored their videos, establishing our vodka as the ultimate favorite among consumers.
By consistently and seamlessly applying our visual identity and marketing campaigns across various channels, our primary objective was to achieve brand recognition, foster consumer trust, and drive successful sales in the highly competitive alcoholic beverage market. Thanks to these efforts, our brand has become well-positioned among the young population, resulting in a highly successful project in the market.
