Utilizing the latest technologies and innovative methods, Lucha T8, a pioneering health-tech startup, streamlined its revenue processes and boosted its overall performance. The objective was to shift towards a product-centric website with self-service conversions. The business strategy involved redesigning the website's interface, content, and features, using user research and feedback to back up the decisions.
Our mission? To elevate Lucha T8's branding, online presence, and digital identity, ensuring it resonates with its audience as effectively as the device itself resonates with the Earth.
Lucha's objective was to strike a harmonious balance between cutting-edge technological innovation and a seamless user experience. The project necessitated a globally scalable platform capable of satisfying all markets where the brand operates and captivating potential investors.
Together, Growww and the Lucha T8 team embarked on a collaborative journey to craft a comprehensive yet user-friendly web platform. Our focus was on enhancing website conversion rates and ensuring effortless and effective product presentation, showcasing its myriad benefits.
Harnessing the advanced capabilities of Webflow, particularly its superior content management system (CMS), we enabled easy content editing and updating while ensuring optimization for its intended purpose. The result is an exceptionally robust web platform that adheres to the highest standards of quality and functionality.
We transformed the comprehensive resource center, enriching it with a plentiful of informations including engaging blogs, case studies, scientific papers, and more. It helped not only in terms of user engagement and search engine optimization (SEO) but also made it easy to use and manage all the assets quickly and effectively.
Client requested for the new website to be on a fresh domain, while leaving the old website live for some time. This situation presented two main SEO challenges:
1) Redirecting organic traffic from the old website to the new one
2) Establishing a robust SEO foundation for future growth through Technical SEO
Our SEO research and analysis began before the design phase. Our team prepared an on-page SEO brief for the design team by analyzing the existing website with tools like Semrush and Sitebulb. This analysis allowed us to identify what was working well and where improvements could be made.
The new website featured enhanced copy and page structure, alongside a clear technical setup to guide Google and provide more context. Since we couldn’t use 301 redirects (the client wanted the old site to remain live), we implemented canonical tags to indicate to Google that the new website is the primary web address for the Lucha T8 brand.
Over time, traffic to the new site increased, with Google Search Console showing a steady growth. The old website remained live, but the new site quickly took over the SERP rankings. Within a few months, the new website garnered more organic traffic than the old one ever did.
The Growww creative team went the extra mile by leveraging the power of 2D and 3D renderings, along with motion design, to enhance the visual appeal and clarity of the Lucha T8 product. By creating detailed 3D models, we were able to highlight the device’s intricate design and functionality, giving users a comprehensive understanding of its strengths and uses. The addition of motion design brought these models to life, illustrating the product in action and demonstrating its benefits in a dynamic and engaging way. This approach not only improved the overall user experience but also ensured that potential customers could easily grasp the value and application of the device.
In just three months, Growww flawlessly executed a WordPress to Webflow migration. This project not only redefined the brand but also crafted a website that truly embodies its values and message.
At Growww, we merge creativity with strategy to breathe new life in your brand. Together, we can become a bonfire of innovation and creativity in the digital age.
