For Joy Kvalitet, we executed a complete website redesign on Shopify, placing a strong emphasis on enhancing the user experience and streamlining site navigation. This included performing a comprehensive SEO audit, which led to restructuring the site’s architecture for better search engine optimization and higher visibility in search results.
In addition to the SEO improvements, we integrated Google Analytics and Microsoft Clarity to gain deep insights into user behavior and site performance. These tools enable data-driven decisions, allowing us to continuously optimize the site for conversions and user engagement.
By combining modern web design with advanced tracking tools and SEO strategies, we not only elevated Joy Kvalitet’s brand presence and premium feel but also positioned the platform to increase sales and customer retention. The new Shopify-powered site now reflects the brand’s high-end appeal while being fully optimized for future growth.
In the fashion industry, user experience (UX) plays a crucial role in influencing purchase decisions. A well-optimized UX not only enhances visual appeal but also simplifies navigation, leading to better customer engagement. Research shows that 38% of users will leave a site if the content or layout is unattractive.
For fashion brands, clear product descriptions, high-quality images, and easy filtering options are essential for showcasing a wide range of items. A fast, mobile-optimized website with seamless checkout boosts user retention, as 79% of shoppers who are dissatisfied with website performance are less likely to return. Shopify's design flexibility allows for these critical UX enhancements, making it a top choice for fashion retailers.
We conducted an extensive SEO audit with a specific focus on the target markets: Switzerland, the UK, the USA, and Germany. This process involved a deep analysis of the site's previous SEO performance to identify areas for improvement and untapped opportunities. We carefully evaluated the effectiveness of existing keyword strategies, pinpointing gaps in content that could be optimized to better align with the search intent of users in these regions.
Our strategy encompassed comprehensive keyword optimization to ensure relevance in local markets, improving on-page SEO elements such as meta tags, headers, and internal linking, and addressing technical SEO issues like page speed, mobile responsiveness, and site security. We also worked on enhancing the site's structure for better crawlability, making it easier for search engines to index content.
In parallel, we focused on building high-quality backlinks from reputable sources to improve domain authority and boost visibility. Throughout the migration process, we prioritized preserving the site’s existing search rankings while positioning it for long-term growth and better performance in these key international markets.
Shopify’s advanced upsell and cross-sell capabilities are key to increasing average order values, especially in competitive industries like fashion. Studies show that upselling can increase revenue by 10-30% on average, and cross-sell strategies lead to 35% of eCommerce revenue. Shopify makes it easy to implement personalized product suggestions, “frequently bought together” recommendations, and in-cart add-ons, directly improving conversions.
By offering customers related items or upgrades during their shopping journey, brands can not only increase sales but also enhance the overall customer experience, making Shopify a highly effective tool for maximizing revenue potential.
We collaborated with Joy Kvalitet to execute a full website redesign on Shopify, optimizing for both user experience and SEO. Targeting international markets such as Switzerland, the UK, the USA, and Germany, we conducted a thorough SEO audit and improved site structure for better search visibility.
We integrated Google Analytics and Microsoft Clarity for in-depth user tracking, ensuring data-driven decision-making. Our approach focused on increasing conversion rates while enhancing overall website performance to support long-term growth.
